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Small business management :an active-learning approach

Autor: Stokes David
Rok: 1995
ISBN: 9781858051895
ISBN: 9781858051291
OKCZID: 110903676
Vydání: 2nd ed.

Citace (dle ČSN ISO 690):
STOKES, David. Small business management: an active-learning approach. 2nd ed. London: DP Publications, 1995. viii, 386 s.


Anotace

This text provides teaching material needed for courses with a small -business management or venture-management option, and courses in which students are required to present a business plan or feasibility study as part of a business-management module - BTEC Higher National, DMS, CIM. There is a lecturers' free supplement included. The two-section structure of the text ensures that students first identify problems in a realistic context and are then directed to the appropriate information on principles and practice to solve them. Section One has scenarios, covering all the main business situations a small business manager is likely to encounter, together with related issues and problems as tasks. An ongoing assignment centres around a business idea chosen by the student. Section Two is an information bank covering the theory and practice of small-business management. It provides a summary, bridging the gap between more theoretical research papers which describe aspects of the small-business environment, and practical guides which prescribe methods of small business management. An ELBS/LPBB edition is available.


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